Accelerate Your Conversion Strategy
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- Expert Insights: Get proven conversion strategies and implementation tips
- Success Stories: See how businesses are boosting conversions today
- Active Community: Get answers and connect with SEO & CRO innovators
Current Course Replay
View previous class replays & more on YouTube.
CRO Course Resources
(updated regularly as we discover, test and verify)
| Tool/Resource | Description |
|---|---|
| KEYWORD RESEARCH TOOLS | |
| Ahrefs | Industry-leading SEO toolset for keyword research, competitor analysis, backlink tracking, and content gap analysis. |
| SEMrush | Comprehensive platform for keyword research, rank tracking, site audits, and PPC analysis. |
| Google Keyword Planner | Free Google tool for keyword ideas and search volume data (best for PPC/SEO hybrid strategies). |
| Keywords Everywhere | Must-have browser extension showing real-time keyword metrics across multiple platforms. |
| Answer The Public | Visualizes search questions and autocomplete suggestions for content ideation. |
| Ubersuggest | Free/affordable alternative for keyword suggestions, content ideas, and SEO audits. |
| Google Trends | Identifies seasonal trends and compares keyword popularity over time. |
| Mangools | Budget-friendly suite with KWFinder for long-tail keyword discovery and SERP analysis. |
| Answer Socrates | Free alternative to Answer The Public for question-based keyword research. |
| KeySearch | Low-cost option with keyword difficulty scores and competition analysis. |
| SparkToro | Audience intelligence tool to discover niche keywords through social/listening data. |
| CONTENT CREATION & OPTIMIZATION | |
| SEOPress | Powerful WordPress SEO plugin with schema markup, social previews, and content analysis features. |
| Yoast SEO | Essential WordPress plugin for real-time content optimization and readability checks. |
| Rank Math | Feature-rich WordPress SEO plugin with AI-powered suggestions and advanced schema controls. |
| Surfer SEO | Data-driven content editor that analyzes top-ranking pages for on-page optimization. |
| Frase | AI-powered content research and optimization tool with SERP analysis. |
| Clearscope | Content grading system based on top-performing competitors and keyword relevance. |
| MarketMuse | AI content planning tool that builds topic clusters for topical authority. |
| LOCAL SEO TOOLS | |
| Local Dominator | Automated Google Business Profile management and local citation building platform. |
| Local Viking | Local keyword rank tracker with competitor analysis for Google Maps rankings. |
| Google My Business | Mandatory for local SEO to manage business listings and Google Maps visibility. |
| BrightLocal | Complete local SEO toolkit with citation tracking, review monitoring, and rank tracking. |
| Whitespark | Local citation finder and reputation management platform with custom report generation. |
| SEO TOOLS & ANALYTICS | |
| Google Search Console | Critical free tool for monitoring search performance, indexing status, and technical issues. |
| Google Analytics | Essential for tracking user behavior, conversions, and traffic sources. |
| Moz Pro | All-in-one SEO toolkit with link tracking, rank monitoring, and site audits. |
| Screaming Frog SEO Spider | Desktop crawler for technical SEO audits, broken link detection, and site structure analysis. |
| Bing Webmaster Tools | Official Bing tool for site diagnostics, keyword research, and performance tracking in Bing search. |
| SEO Pro Extension | Chrome extension that provides quick SEO insights about any webpage you visit. |
| SITE PLANNING & ARCHITECTURE | |
| Schema.org | Official vocabulary for structured data markup used by major search engines. |
| Technical SEO Schema Generator | Free tool to generate JSON-LD schema markup for various content types. |
| Schema App | Enterprise-grade schema markup solution with automated markup and testing. |
| Schema Markup Validator | Official testing tool from Schema.org to validate your structured data. |
| Rank Ranger Schema Generator | Visual schema markup builder with templates for common schema types. |
| Octopus.do Sitemap Generator | Interactive visual sitemap builder for planning website architecture. |
| WebCode Tools | Generates meta tags, schema markup, and other essential code snippets. |
| CRO & CONVERSION TOOLS | |
| Hotjar | Heatmaps, session recordings, and surveys to analyze user behavior. |
| Crazy Egg | A/B testing and scroll mapping to optimize conversion paths. |
| Google Ads | Google's online advertising platform for PPC campaigns across Google's search network and partner sites. |
| FREELANCE & SERVICE MARKETPLACES | |
| Upwork | Largest platform for hiring SEO specialists and content creators. |
| Legiit | SEO-focused marketplace for link building and technical audits. |
| SEOClerks | Marketplace specifically for SEO services, link building, content writing, and other marketing services. |
| Konker | Marketplace for digital marketing services including SEO, content, and social media marketing. |
| FACEBOOK GROUPS | |
| SEO Signals Lab | Active community discussing Google algorithm updates and SEO strategies. |
| CRO Junkies FB Group | Facebook group where CRO experts share conversion tips and strategies for improving website performance. |
Join our Facebook Community
There are two basic things a business has to do to succeed online:
1. Get found as frequently, in as many places, as easily as possible. (SEO, PPC, Etc.)
2. Convert as many of the people who find them into customers. (CRO – conversion rate optimization).
Both are equally important but for some reason, most business people and marketers only focus on item 1.
So what is CRO? Simply put, it is the science and art of increasing the number of people who see your marketing messages and actually respond to them.
For example, if you get 1,000 visitors to your website per month, and 10 of them, on average, are contacting you or purchasing from you, that is a 1% conversion rate.
Did you know that by simply changing a call to action button to a different color than anything else on the page, like making the button red when everything else on the page is blue, green, or white, can increase your conversion rate by over 20%?
In this group we learn together how important CRO is and how to improve your conversion rate for everything from your sales emails, to your paid advertisements, to your website itself.
