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Conference speaker, SEO / CRO Expert, AI Marketing pioneer and founder of the largest conversion optimization group in the world.
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Robert Portillo - SEO CRO and AI Expert

Robert Portillo: SEO & CRO Specialist – AI for Business Instructor

Transforming websites into growth engines since 2007

With over 18 years of experience, Robert Portillo is a recognized leader in SEO and CRO. As the founder of BroBex Marketing, he has helped thousands businesses grow. He’s known in the industry for incorporating innovative, data-driven SEO strategies that are perfectly blended with thoughtful CRO design, and his insights into conversion rate psychology have been featured at SEO Rock Stars, SEO Spring Training and The SEO Mastery Summit.

He also founded the AI for Business and Teams group, a thriving community designed to help businesses and teams harness the power of AI for greater efficiency, innovation, and competitive advantage. This group complements his Eventbrite class series, offering ongoing support, discussions, and resources for AI enthusiasts and professionals looking to stay ahead in the rapidly evolving business landscape.

Robert Portillo’s Notable Achievements

10,000+
Over 10K Customers Served

Helped over 10,000 customers since 2001, including HBO, Paramount, Sony, Marvel Studios & more.

$4.3M
Scaled Revenue

Grew WASH BINS’ revenue from $1.4M using targeted optimization strategies.

$800K
Annual Growth in Auto Repair

Helped LA’s largest auto repair shop achieve a remarkable boost within 12 months.

+20%
Boost in Conversions

Strategic Surfer SEO optimization delivered significant conversion gains for clients.

12,000+
Engaged Community Members

Built a thriving CRO Junkies community for peer learning and collaboration.

+35%
Higher E-commerce Sales

Increased e-commerce conversions for a national apparel brand.

3x
Organic Traffic Growth

Dramatically improved website visibility for a regional healthcare provider.

$2M
Luxury Retail Boost

Achieved annual sales growth for a luxury home goods store through expert SEO.

Driving Growth Through Expertise

Robert Portillo combines innovative SEO strategies with conversion-focused design to deliver results that make customers happy. By solving challenges and uncovering opportunities, his work consistently drives measurable growth for businesses looking to thrive in competitive markets.

Is Your Business Ready For AI?

Gone are the days of doing business like a caveman. Artificial Intelligence is reshaping business, giving companies a competitive edge while reducing labor time and costs.

Ready to work smarter, not harder? Join Robert Portillo’s free masterclass “AI For Business” and learn practical AI techniques you can use immediately — even if you’re not tech-savvy.

Reserve Your Spot Today

How Robert Portillo Turned His Passion Into a Career

Robert Portillo’s fascination with problem-solving and technology began early. In 7th grade, he wrote a book about electronics, sparking a lifelong passion for understanding how things work. This curiosity led him to launch his first company, PC Fixer, in 2001, which became the #1 rated computer repair company in Los Angeles through a relentless focus on results and customer service.

Robert founded Tech Studio in 2011, a retail store featuring a groundbreaking collection of tech gadgets and accessories. The store was featured in publications like Dwell, Axis and Surface Magazine, giving him valuable insights into consumer psychology and user experience design. These experiences laid the foundation for his career in digital marketing.

In 2014, Robert launched BroBex Marketing (formerly Nimbus Marketing) to help businesses achieve sustainable growth through SEO and CRO. His unique approach focuses on combining innovative strategies with a deep understanding of user behavior, ensuring every interaction leads to measurable results.

Today, Robert continues to help businesses overcome complex challenges and achieve digital transformation with AI. As an educator, he empowers businesses and teams to enhance their competitiveness by teaching practical AI strategies. His curiosity and passion for optimization drive every project, shaping his approach to SEO, CRO, AI marketing, and sharing actionable insights to guide others toward success.

CRO Expertise

  • Customer personal development
  • User behavior analysis
  • Website usability optimization
  • Landing page optimization
  • A/B and multivariate testing
  • Conversion funnel optimization

SEO Expertise

  • Keyword research
  • Technical on-site SEO auditing
  • Content optimization
  • Earned media and link building
  • Local SEO management
  • Ecommerce SEO

AI Expertise

  • Teaching businesses to use AI
  • Automating marketing tasks
  • AI-driven customer insights
  • Content creation with AI
  • Boosting productivity via AI
  • AI for lead scoring

AI and the Future of SEO and CRO

Mastering AI to Transform Businesses

Robert Portillo is a seasoned expert in Artificial Intelligence and business transformation, with over two decades of experience in conversion optimization and cutting-edge technology. His work combines a deep understanding of AI with a practical approach to solving business challenges. Leveraging his expertise in graph algorithms, machine learning, and digital marketing, Robert uses AI-driven tools to analyze patterns, predict user behavior, and craft solutions that deliver measurable growth. This commitment to innovation ensures businesses stay competitive in an ever-evolving digital landscape.

Why Robert is the Expert to Learn From

With advanced credentials, including the MECLABS AI Guild – Level 50, Robert has built a proven track record in applying AI to drive strategic business growth. He simplifies the complexities of AI, making it accessible to business owners and professionals who want to stay ahead. His practical experience extends from optimizing workflows and operations to integrating AI into marketing strategies. This blend of technical expertise and hands-on application positions Robert as a trusted advisor for businesses seeking to unlock AI’s potential.

Learn How AI Can Drive Your Success

As the creator of the AI For Business Free Course, Robert empowers business leaders to understand and apply AI in practical ways. His course teaches participants to streamline workflows, improve efficiency, and uncover new revenue streams. With a focus on real-world applications, the course demystifies AI, equipping attendees with tools to navigate and excel in a rapidly changing market. Robert’s mission is to ensure businesses don’t just keep up—they lead the way in the AI revolution.

View All Upcoming Courses

Join the AI for Business Course

Discover How Basic AI Can Transform Your Business

Artificial Intelligence is no longer a luxury—it’s a necessity for businesses aiming to thrive in today’s competitive landscape. Many businesses struggle to understand how AI can unlock growth, efficiency, and new opportunities.

Join Robert Portillo’s AI for Business Free Course to learn the basics of AI and how to apply it to your business. Gain actionable insights, demystify AI, and take the first step toward staying competitive in the digital age.

Reserve Your Spot Today

Robert Understands the Power of Blended SEO & CRO

SEO: Expertise in Visibility

Search Engine Optimization is more than just climbing search rankings—it’s about being found by the right audience at the moment they need you. With over 16 years of experience, Robert Portillo has mastered the art and science of SEO, combining technical precision with strategic insight.

From crafting data-driven content strategies to resolving complex technical issues, his work ensures businesses achieve visibility that drives meaningful results. His expertise has been featured at major conferences and in industry-leading discussions, making him a trusted voice in the field.

CRO: Turning Visitors Into Opportunities

Conversion Rate Optimization is where visibility turns into value. Robert’s approach to CRO is rooted in understanding user behavior and using data to create seamless, user-focused experiences.

Through techniques like A/B testing, heatmaps, and funnel analysis, he identifies what works and eliminates what doesn’t. His ability to blend technical expertise with customer psychology has helped countless businesses transform their websites into conversion engines.

SEO + CRO: A Unique Perspective

While many focus on SEO or CRO as separate disciplines, Robert Portillo understands the power of combining them. By integrating SEO’s reach with CRO’s impact, he creates a seamless journey for users—from discovery to decision.

His holistic approach ensures that high-ranking pages also perform as high-converting pages, creating a strategy that works across every stage of the customer journey. Robert’s ability to see the bigger picture makes him a sought-after expert for businesses looking to grow smarter, not just bigger.

SEO + CRO + AI: An Explosively Powerful Recipe for Growth

The addition of AI to Robert Portillo’s SEO and CRO expertise creates a transformative trifecta. AI amplifies every aspect of visibility and conversion, enabling businesses to automate tasks, analyze data at unprecedented speed, and personalize user experiences in real time. By leveraging AI-powered tools, Robert helps businesses uncover insights that were previously invisible, optimizing their strategies with precision and efficiency.

From automating keyword research to deploying intelligent chatbots that guide users through the sales funnel, Robert’s AI-driven approach enhances every step of the customer journey. This synergy between SEO, CRO, and AI ensures that businesses don’t just compete—they lead. With Robert’s guidance, companies can harness these advanced tools to unlock scalable, sustainable growth like never before.

BroBex SEO & CRO Services banner ad featuring bold text highlighting a promise to increase revenue by 30% or more, specializing in organic, local, and eCommerce strategies. Includes a client success claim of a 10x ROI with benefits like increased sales, reduced ad costs, and improved marketing ROI. Displays a 4.8 Google review rating with 21 reviews.

Learn More

Conversion Rate Optimization Services

Conversion Rate Optimization

Improving website performance for increased user conversions.

CRO Services

Conversion Rate Optimization Service

Conversion Optimization Services
Maximizing website effectiveness through analytics and strategy.
Conversion Rate Optimization Services

CRO Solutions

CRO Strategy

Conversion Optimization

Enhanced strategies for improving customer conversion metrics.

Conversion Optimization Service

Website Conversion Optimization
Optimizing user journeys to boost website conversions.
Web Conversion Rate Optimization

User Experience Optimization

UX Optimization

Focusing on user design to improve interactions.

User Conversion Strategies

User-Centric CRO

Landing Page Optimization
Refining landing pages for better conversion results.
Landing Page CRO

A/B Testing Services

Split Testing

A/B Testing

Testing variations to determine optimal conversion performance.

Multivariate Testing

Conversion Testing Strategies
A/B Testing Solutions

Analytics for CRO

Conversion Analytics

Website Analytics Services

Analyzing user data to enhance conversion insights.

CRO Analytics Solutions

Behavioral Analytics
Conversion Tracking Services

Ecommerce CRO

Ecommerce Conversion Optimization

Ecommerce CRO Services

Optimizing product pages and checkout flows for ecommerce sites.

Online Store Conversion Rate Optimization

Retail CRO Strategies
Product Page Optimization

Lead Generation CRO

Lead Conversion Optimization

Lead Generation CRO Services

Focusing on lead forms and funnels for better capture rates.

Contact Form Optimization

Sales Funnel CRO
Lead Funnel Testing

Mobile CRO

Mobile Conversion Optimization

Mobile CRO Services

Tailoring mobile experiences to improve user engagement and actions.

Mobile App Conversion Optimization

Responsive Design CRO
Mobile User Experience Optimization

SEO and CRO Integration

SEO and CRO Services

CRO-SEO Synergy

Aligning traffic strategies with conversion objectives.

SEO-Friendly CRO

Content Optimization for Conversions
Search Optimized CRO Strategies

Conversion Rate Optimization Services

Conversion Rate Optimization

Improving website performance for increased user conversions.

CRO Services

Conversion Rate Optimization Service

Conversion Optimization Services
Maximizing website effectiveness through analytics and strategy.
Conversion Rate Optimization Services

CRO Solutions

CRO Strategy

Conversion Optimization

Enhanced strategies for improving customer conversion metrics.

Conversion Optimization Service

Website Conversion Optimization
Optimizing user journeys to boost website conversions.
Web Conversion Rate Optimization

User Experience Optimization

UX Optimization

Focusing on user design to improve interactions.

User Conversion Strategies

User-Centric CRO

Landing Page Optimization
Refining landing pages for better conversion results.
Landing Page CRO

A/B Testing Services

Split Testing

A/B Testing

Testing variations to determine optimal conversion performance.

Multivariate Testing

Conversion Testing Strategies
A/B Testing Solutions

Analytics for CRO

Conversion Analytics

Website Analytics Services

Analyzing user data to enhance conversion insights.

CRO Analytics Solutions

Behavioral Analytics
Conversion Tracking Services

Ecommerce CRO

Ecommerce Conversion Optimization

Ecommerce CRO Services

Optimizing product pages and checkout flows for ecommerce sites.

Online Store Conversion Rate Optimization

Retail CRO Strategies
Product Page Optimization

Lead Generation CRO

Lead Conversion Optimization

Lead Generation CRO Services

Focusing on lead forms and funnels for better capture rates.

Contact Form Optimization

Sales Funnel CRO
Lead Funnel Testing

Mobile CRO

Mobile Conversion Optimization

Mobile CRO Services

Tailoring mobile experiences to improve user engagement and actions.

Mobile App Conversion Optimization

Responsive Design CRO
Mobile User Experience Optimization

SEO and CRO Integration

SEO and CRO Services

CRO-SEO Synergy

Aligning traffic strategies with conversion objectives.

SEO-Friendly CRO

Content Optimization for Conversions
Search Optimized CRO Strategies
Robert Portillo Is Featured In The Following:
CRO Articles - Robert Portillo

Online Articles:

CRO Podcasts - Robert Portillo

Podcast and Video Show Appearances:

CRO Speaking Engagements- Robert Portillo

Speaking Engagements:

  • SEO Rockstars 2020 – spoke on advanced CRO strategies
  • SEO Spring Training 2020 in Tempe, AZ – presentation on optimizing for SEO & conversions
  • SEO Mastery Summit 2020 – featured speaker
  • The Valley Economic Alliance 2021 – featured speaker

Robert Portillo: Finding Inspiration Beyond Work

Life outside work fuels Robert’s creativity and drive. Whether it’s staying active with his family, diving into a great book, listening to new music, or exploring the outdoors, these moments inspire fresh perspectives in his work with SEO, CRO and AI.

For Robert, balance is key. These passions not only keep him grounded but also shape how he approaches challenges and connects with others. His life beyond work is a rich source of energy, innovation, and joy.

Here’s a closer look at what keeps him inspired beyond the office:

Robert’s Favorite Things:

Every part of life brings its own inspiration, especially music. In fact, Robert listens to over 16,000 new songs per year across all genres. For Robert, time spent with loved ones, exploring the outdoors, and indulging in music, books, and films are more than hobbies—they’re the foundation of his creativity and drive. These passions fuel his energy and keep him motivated to bring his best to every project.

Family, Fitness & Fun

Life’s all about balance. I make a point to be active & spend time with family. Top activities include:

  • Enjoying adventures & special moments with my amazing wife of 12 years
  • Spending quality time with our two awesome sons, ages 9 & 6
  • Shredding local skateparks
  • Mountain biking with the family
  • Hiking & exploring the beautiful LA beaches & mountains
  • Playing tennis
  • Tending to my garden
  • Cooking up healthy feasts & experimenting with new recipes
  • Building things
  • Fixing things
  • Helping people

Books & Learning

I’m insatiably curious & always seeking out new knowledge. Some of my best recent finds include:

  • How to Win Friends and Influence People
  • LSD and the Mind of the Universe
  • The Elegant Universe
  • On the Order of Time
  • Man’s Search For Meaning
  • Tools of Titans
  • A Subversive History of Music
  • Alan Watts & his Philosophical Teachings
  • Anything by Randal Carlson
  • After Skool
  • The History Channel
  • National Geographic
  • The Coming Wave
  • Co Intelligence

Music & Inspiration:

Music has always inspired me & broadened my horizons. Some of my favorite acts include:

  • Pavement
  • Tycho
  • The Pixies
  • Sublime
  • Louis Armstrong
  • Mozart
  • Stereolab
  • Spiritualized
  • Spacemen 3
  • Magnetic Fields
  • The Beta Band
  • Thievery Corporation
  • Thousands more!

Movies & TV

I love relaxing with a great TV show, and I’m a sucker for the classics. Some all-time faves include:

  • Breaking Bad
  • Battlestar Galactica
  • The Wire
  • The Sopranos
  • The Princess Bride
  • Groundhog Day
  • Ferris Bueller’s Day Off
  • Lord of the Rings Series
  • Terminator 2
  • Whiplash
  • Tik Tik Boom
  • Coco
  • Memento
  • American Beauty
  • Black Swan
AI-Powered Client Review Sentiment Analysis:

Based on 21 verified reviews

SEO Expertise

95% positive • 7 mentions

Conversion Rate Optimization

92% positive • 8 mentions

Outstanding Results

94% positive • 6 mentions

Highly Professional

90% positive • 5 mentions

Easy to Work With

88% positive • 4 mentions

Increased Rankings

85% positive • 4 mentions

Results-Driven

88% positive • 4 mentions

Fresh Ideas

82% positive • 3 mentions

Industry Knowledge

85% positive • 4 mentions

Great Value

80% positive • 3 mentions

Marketing Excellence

87% positive • 3 mentions

Responsive Team

86% positive • 2 mentions

Clear Communication

84% positive • 2 mentions

Strategic Approach

89% positive • 2 mentions

Dedicated Support

83% positive • 2 mentions
“Traffic to my website and conversion to clients is really high! I’m so busy I’ve had to hire more staff.”
“The team at BroBex are one of the best in the industry.”
“They really know what they are doing!”
“Robert is a master of his craft.”

Get In Touch:

Send Robert a Message

Request a booking, or discuss SEO, CRO, or AI.

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Email Address

Message Robert at: info@brobex.org

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